A Logo is NOT a Brand

 

Often times I get asked the question, "How much to design a logo?"

Hold up honey, I am the Branding Queen, ain't nobody sitting around doing logos in isolation. No offense, but I have to cut to the chase. A logo is not a brand. I am not passionate about designing logos but creating beautiful brands that stick. 

If you are serious about your business you are going to want to establish yourself in your niche with a visual brand identity that resonates with your ideal client.

One of the main things that a brand should have is a brand style guide. A style guide can be pages long but for the small business owner, it can be as short as a 1 page pdf document. Most large businesses and corporate businesses will have a full on BOOK outlining the do's and don'ts of their visual brand, and you may be wondering what on God's green earth is a Brand Style Guide, to begin with.

Today, I want to change things up a bit and not have you reading for too long but we can give right into a video that was done on FB live just a few months ago, displaying what a Brand Style Guide/ Sheet is why you need one to maintain your Brand Consistency.