Beauty Pack

SERVICES

Brand Identity System
WordPress Website Design & Development
Website Strategy (Custom Membership Flow)

PROJECT DETAILS

Beauty Pack TT is a subscription-based beauty brand offering monthly curated product packs to beauty lovers across Trinidad & Tobago. Inspired by the Ipsy model, they needed more than just a pretty site—they needed a seamless system to support recurring sign-ups and customer retention.

A branding and design mood board for a beauty brand named 'Beauty Pack,' featuring color palette, logo concepts, business card design, and font choices.
Minimalist logo with the word 'Beauty' written in cursive font inside a circle, with the word 'PACK' underneath on a white marble background.

With a custom user flow and sign-up experience, Beauty Pack TT is now set up to deliver their monthly beauty magic with ease and consistency.

Screenshot of a beauty subscription website on a tablet, featuring monthly beauty packs with various skincare and makeup products, and a shop now button.
A marketing flyer for Glamour Hair Boutique featuring a logo, a photo of two women in lingerie, stacked black, pink, and white mugs with circular cutouts, and pink and gray geometric and decorative elements.

We developed a feminine, high-end brand identity paired with a strategically designed WordPress website tailored to their membership-style business model. From logo and mood board to a fully functional e-commerce site, every design element was created to reflect the brand’s luxe yet accessible appeal.

Website homepage for Feminine Aesthetic Websites showing a desktop and a mobile device with beauty products and subscription offer.

Working with Cassia will be one of the best investments you make in your business.

Cassia is professional, organized, passionate and a master of her craft. It's as though she is your business partner, versus her client, due to her focus, interest, and guidance. She does her research, is up to date with the latest trends, platforms etc. and advises the best for your business. Even if you are not sure about what you want, she has processes in place to help you figure it out. I've been afforded the opportunity of working with designers and developers from agencies in NYC and top agencies locally. Her work is on par.

Close-up portrait of a woman Candice Adams with brown hair, wearing pearl earrings and a pearl necklace, outdoors with a dark background.