Brand Questionnaire

Welcome to Your Brand Discovery Questionnaire

Thank you for choosing to work with us on your brand development. This questionnaire is designed to help us understand your business, your vision, and your brand identity needs. By providing detailed answers, you will enable us to create a cohesive and compelling brand board that includes your logo, colors, typography, and mood board.

Estimated Time to Complete: 45-70 minutes

Set Aside Time: This form requires your undivided attention, so please set aside 45-70 minutes in the morning or afternoon when you feel most focused and productive.
Be Thorough: Take your time to think through each question. Your detailed responses are crucial for us to capture the essence of your brand accurately.
Timeliness: Please complete the form in a timely manner to avoid delays in the project timeline.

We appreciate your cooperation and look forward to creating something amazing together!

Name

First Name

Last Name

Email Address

Phone

(###)

###

####

Do you have a WhatsApp phone contact? If yes, please provide the number.

Business/ Brand Name

The Brand Name to be used in the logo

In one or two sentences, describe your business, its goals, and why it exists.

If this is a sub-brand to an existing business, please speak specifically to the new brand you are building.

What products or services do you offer? Summarize in one or two sentences.

What are the core values that your brand stands for?

Who is your ideal client? Describe up to three types of people you serve, including their interests and needs.

What problem does your ideal client have that your business solves?

This helps us get a feel of your vision for your own business or brand.

Why will your clients get the most value out of what you offer?

Brand Words: Choose three to five words that best describe your brand's personality.

Which type of logo resonates most with your brand objectives?

Use the file upload button below to submit visual references to support your written answer.

What mood or aesthetic do you think best attracts your ideal client?

Provide examples or mood board inspirations using the file upload option below

What emotions should your brand evoke in your audience?

Brand Perception: How would you like your brand to be spoken about by your customers to their friends?

What other brands or personalities would you want your brand to be associated with? (e.g., Walmart or Target, Starbucks or Dunkin Donuts)

Describe the kind of experience you want to create for your customers when they interact with your brand.

Why did you decide to brand or rebrand your business?

How would you define a successful branding or rebranding effort? What specific outcomes are you looking for?

What type of messaging do you want your brand to communicate? (Authoritative, Approachable, Fun, Serious, Professional, Casual)

Are there any colors, fonts, or styles that you do not want to be included in your brand identity?

Additional Comments: Is there any other information you think is important for us to know about your brand?

File Upload Reminder

If you have any existing brand assets, logos, images, or other relevant documents, please upload them using our Google Drive Client Folder included in your onboarding email. This will help us get a comprehensive understanding of your current brand elements or brand inspiration.